Best email marketing practices

Best email marketing practices

Email marketing is an effective marketing technique. It has provided people with the best returns on their investments and more business opportunities. In fact, this is one of the best methods of creating a healthier or deep relationship with your customers. This is the main reason why it has become more prominent in these days. Utilizing the right email marketing techniques will greatly enhance your conversations. The following are the best email marketing practices that you should adopt.

Going mobile

Regardless of the marketing channel being used, the vitality of a small screen should not be overlooked. All the aspects of newsletters to web design, landing pages, and email templates should be responsive. Responsive design can increase your email clicks by 130%. Additionally, including the social buttons in your email is helpful in increasing your success rate.

Emphasizing on quality writing

Even though visually compelling emails are considered to be stunning, sometimes they are very ineffective. Some email subscribers prefer emails having a lot of images while others emphasize more on content-oriented email. This means that your clicks should be monitored carefully. This will help you in finding out the style of the email preferred by your audiences.

Simplifying the email sign-up process

You will always find individuals skipping websites that take a lot of time when signing up or entering into the site. Simplifying the registration process is one of the great ways of increasing your conversation rate.

Increasing the drip marketing and email automation

Drip marketing is one of the fruitful campaigns as far as email marketing is concerned. It allows the different agencies to get in touch with their customers. Drip marketing is used in several ways which are mainly focused on selling the different products and services. You can also use automated drip marketing in building up more credibility and trust.

Leading conversations on the social media

You can do this by following your customers. Get to know what they are and move with them. Apart from joining the social media networks, it is always important to engage your customers. It is always advisable to choose the networks that are preferred by your customers.


Double opt-in

This is a pioneering method that allows the recipients to pick their brand’s email programs. They do this by sending black emails to the different email addresses. The opt-in confirmation request emails are triggered once the email addresses have been completed. This method is considered to be relatively easier than using an to sign up for email.