Those days are gone, when if you needed someone to represent you court you scroll through your phone book. Trust me they do not even exist, or do they? Most probably, the answer is no they don’t. Todays’ world, when someone is looking for an attorney, you find yourself online. That is why it is essential for you, (a law firm owner) to make something easy and captivating for people to reach you.
A law firm with a friendly and robust online, which make the company have its website. Having a website does not do any additional good if no one visits the site. Alternatively, the subscribers are not potential to be converted to customers. For any firm to achieve the best, you as the owner of a law firm needs to promote your company online actively.
Perfect ways to advertise your law firm online
Create your brand
Research shows almost 90% of law companies find the massive traffic on their site contributed by the attorneys’ bio pages. This because potential customers are looking to hire the attorney, not the law firm, someone, to represent them. Most clients want to see the individual lawyers that make up your law company before they make a step of finding the location of your law firm. Therefore, it is wise that every attorney or a lawyer in your company should make some efforts to advertise their brand online actively. By doing this, your customers will find more than a generic picture on the firm website.
Since bio page is the first for visitors to check when they visit your website. Make sure that information in the bio is engaging and informative as possible. Have each attorney flesh out the following information included in their page: the work experience and other credentials such as licenses and certificates. Relevant, and known keywords from the SEO rankings together with some supportive, links to social media channels and the personal contacts.
Another way to enhance prospective customers visiting your company site is by giving them an informative and exciting content that will help them find valuable. The content will not only attract people to the firm website and keep the following, but it will help to lay a foundation of the client base. Some tools such as BuzzSumo will help you find the best and favorite topics that are related to legal subjects. Forming a publishing schedule is also a wise idea since this will enhance you plan issues and helps you decide article that rhyme with the particular seasons of the year.
Take your time and try to encourage your lawyers to be active in social media. This is a wise idea for your company as whole to have many links in the social media platforms that will connect customers to your law firm. The internet is the best way to connect other industry professionals and potential clients. It is also a nice way to share some blog and articles on your channel.